UNDERSTAND & VALIDATE
Clarity before commitment.
Before building heavily, determine what problem actually exists, who it matters to and whether the opportunity can support a viable path.
01
01 · THE QUESTION
What exactly should exist?
- Desired outcome
- Problem
- Customer
- Context
- Constraints
- Assumptions
02
02 · CUSTOMER & MARKET
Understand the world around the idea.
- Target users
- Pain points
- Existing alternatives
- Competitors
- Market behaviour
- Buying logic
The depth of research follows the evidence available; it is not presented as a formal market study when the data cannot support one.
03
03 · FEASIBILITY
Test what the route would demand.
- Technical feasibility
- Operational feasibility
- Commercial feasibility
- Execution complexity
- Dependencies
- Risks
04
04 · BUSINESS MODEL
Make the value exchange explicit.
- Who pays?
- Why?
- For what?
- How often?
- What must be true for the model to work?
05
05 · ECONOMICS
Model the shape, without inventing certainty.
- Revenue structure
- Cost drivers
- Delivery burden
- Gross-margin logic
- Recurring potential
- Capital requirements
- Operational constraints
06
06 · DECISION
A useful answer may be yes, not yet, or no.
- PROCEED
- CHANGE DIRECTION
- TEST FURTHER
- STOP BEFORE WASTING CAPITAL
Stopping can be a successful result when the evidence does not support proceeding.